For the first time in the world, Honda launched the Honda WR-V in Jakarta on November 2, 2022. This latest product is Honda's first model in the Small SUV segment in Indonesia, combining the distinctive character of Honda's SUV which has advanced performance and technology with a more compact design and more sporty style.
The Honda WR-V was developed from the Honda SUV RS Concept which is a Compact SUV with a more sporty character typical of the RS variant from Honda. This concept has also previously been realized through the RS variant which was first present in an SUV model through the All New Honda HR-V which was launched in Indonesia in March 2022.
The full implementation of this concept then came through the mass production model of the Honda WR-V which had displayed with camouflage stickers at automotive exhibitions and roadshows in various regions in Indonesia, which has also been very enthusiastically received by consumers.
Prior to its launch, the Honda WR-V had gone through a series of consumer research and underwent tests on various road conditions in Indonesia. Based on the results of the study, Honda then designed a car that answers the needs of consumers in Indonesia, especially in the segment of young people and young families who want a compact SUV that is suitable for urban and sub-urban, has a stylish and sporty design, powerful performance and features. sophisticated.
In Indonesia, the Honda WR-V is here to complement the previously successful Honda SUV line with models such as the New Honda CR-V, All New Honda HR-V and All New Honda BR-V. As part of the Honda SUV line, the Honda WR-V is also equipped with characters that characterize other Honda SUVs such as high ground clearance, powerful engine performance, spacious cabin, and sophisticated technology. Moreover, the Honda WR-V is designed with a more sporty style and various advantages compared to other models in its class.
Kotaro Shimizu as President Director of PT Honda Prospect Motor said, "The Honda WR-V was designed and developed through research and testing directly carried out in Indonesia to adapt to the needs of consumers and the character of the roads in Indonesia. With various advantages over other models in its class, ranging from sporty design, largest engine performance, highest ground clearance, to advanced safety technology, this model is dedicated to people who have a passion for excellence and will lead them to be winners in their lives.”
