Since its launch in June 2022, the All New Ertiga Hybrid produced by Suzuki Indonesia has received a positive response and enthusiasm from the public. This positive response was obtained from consumer confidence in the technology and advantages of the All New Ertiga Hybrid.
The technology owned by the All New Ertiga Hybrid also won awards, one of which was the Marketeers Editor's Choice Award 2022. In this event, the All New Ertiga Hybrid won the "Breakthrough Automotive Product of The Year" award. The superior products that won awards at the 2022 Marketeers Editor's Choice Award are the choices of the Marketeers media Editors Board for products that have been on the market for the past year.
The achievement of this award proves that Suzuki has succeeded in presenting quality products that meet the needs as well as being the first LMPV (Low Multi-Purpose Vehicle) in Indonesia to use electrification technology.
"We thank and appreciate the Marketeers, Editorial Board, and all parties who have supported the All New Ertiga Hybrid since it was first launched to provide a positive sales record and won an award in the category "Breakthrough Automotive Product of The Year" in the Marketeers Editor's Choice event. Award 2022.
This achievement will make Suzuki continue to innovate in presenting quality products at competitive prices, according to needs, and the best service, "explained Donny Saputra, 4W Marketing Director of PT SIS.
As quoted from Marketeers' official press release, the award assessment is seen based on creativity, innovation, reach, and impact. The All New Ertiga Hybrid itself fulfills the general criteria for this assessment because it has several characteristics. In terms of creativity, through the All New Ertiga Hybrid, Suzuki presents the first LMPV in Indonesia that uses electrification technology.
Second, in terms of innovation, the All New Ertiga Hybrid as a family car with a capacity of 7 passengers has Suzuki Smart Hybrid technology combined with a conventional gasoline engine as Suzuki's effort to produce vehicles with better efficiency and are more environmentally friendly. Then in terms of reach, this car is intended for Indonesian families who are taking the first steps to switch to using vehicles with electrification technology. Finally, regarding the impact or impact.
With the Suzuki Smart Hybrid technology used by the All New Ertiga Hybrid, it can reduce exhaust emissions to support a better environment, besides that the use of this technology makes the All New Ertiga Hybrid a vehicle with electrification technology that is more affordable for consumers.
Along with the use of Suzuki Smart Hybrid technology in the All New Ertiga Hybrid, the recent phenomenon of rising fuel prices has emerged. The condition of rising fuel prices is one of the considerations for consumers in choosing a new car with the ability to save fuel consumption.
With the superior fuel consumption efficiency provided by the All New Ertiga Hybrid, it can help consumers drive more efficiently. The relevance between the savings of the All New Ertiga Hybrid and high fuel prices makes the All New Ertiga Hybrid a wise and profitable choice for consumers.
"The award from the Marketeers Editor's Choice Award 2022 is the best achievement for the All New Ertiga Hybrid and Suzuki Indonesia, especially since this car has only been launched for 4 months and can also have a positive impact on convincing potential customers who have previously been interested in the All New Ertiga Hybrid.
This achievement is also a form of appreciation from Marketeers for Suzuki's commitment and motivates us to continue to provide quality products and the best service for the automotive industry in Indonesia," concluded Donny.
The Marketeers Editor's Choice Award 2022 is here as a form of appreciation for brand owners who have breakthroughs in creative, innovative and impactful marketing. Coming back in 2022, the Marketeers Editor's Choice Award was held at CGV FX Sudirman on Wednesday, 12 October 2022.
This award features 23 brands or companies that were selected by the Marketeers Editorial Board. As in previous years, the Editorial Board conducts assessments based on general criteria, such as creativity (uniqueness of programs/products/services when compared to similar programs), innovation (novelty, functionality and added value carried), reach (reach of programs/services), and impact (real impact on the company, customers, and society).
In addition, the assessment is also carried out with specific criteria for each category, be it products, services, campaigns, or corporate actions. For product categories, the assessment is carried out on the quality of the product.
