Mitsubishi Motors North America, Inc (MMNA) has announced the extension of its partnership with ZeroLight, a 3D product visualization platform.
This time, the collaboration delivers the industry's first real-time cinematic configurator for the 2023 Mitsubishi Outlander Plug-in Hybrid EV (PHEV).
With this new visualization platform, customers can configure their ideal Outlander PHEV on-the-go as the vehicle traverses photorealistic mountain trails, change exterior colors and trim levels, and add or remove accessories.
This digital experience is streamed in real-time from the cloud, ensuring that the platform is universally accessible and works consistently on any device.
During the first phase of the MMNA-ZeroLight partnership for Outlander 2022 which will be launched last year, the interactive real-time 3D experience allows customers to explore Outlander in five stunning virtual environments.
Mitsubishi credits the success of this strategy, with order requests exceeding expectations even within the first 24 hours of launch.
For the 2023 Mitsubishi Outlander, this partnership continues into a second phase, allowing customers to experience the cinematic configurator in real-time.
Once the desired specifications have been reached, customers can access a personalized interactive microsite featuring auto-generated images and videos of their chosen vehicle, ready to be shared on social media.
"Our goal is to enhance the customer experience with every interaction consumers have with brands. Enhancing that experience through digital innovation is a competitive advantage as well as a benefit for customers," said Kim Ito, MMNA's Vice President of Marketing.
"Through our ongoing partnership with ZeroLight, we are now able to offer a smarter, more engaging and connected way for consumers to shop and buy Mitsubishi vehicles. This fits perfectly with our existing ClickShop digital showroom experience and is the latest testament to the efforts of us to lead the industry through advanced technology."
According to Mitsubishi Motors Corporation, MMNA is poised to become a global leader in leveraging innovative digital tools for sales and marketing.
The recent integration of MMNA's Customer Experience (CX) team into the marketing department is expected to further enhance the company's prospects for success.
